Logo

Journal

Reflecting on some of the toughest challenges I've tackled in my career.

Lilac: A Modern E-commerce Frontend That Doesn't Typecast

Lilac: A Modern E-commerce Frontend That Doesn't Typecast

How we built a furniture e-commerce frontend that scales, performs, and doesn't make developers want to quit programming. From GraphQL code generation to payment orchestration, animation systems, and state management—the complete technical deep dive.

GraphQLPrisma ORMKeystoneSearch Engine Optimization (SEO)Performance OptimizationFramer Motion

Let's
Face
Talk

If you'd like to talk about a potential opportunity, or just want to say hi, feel free to reach out.

find me here