Proactive For Her

RoleLead Frontend Developer
Duration27 months
Start DateMay 2022
End DateAug 2024
Technologies
Next.jsTypeScriptSearch Engine Optimization (SEO)Web Analytics
Proactive For Her
Proactive For Her is a women’s health-tech startup backed by marquee investors delivering personalized, judgment-free care across diagnostics, wellness, and telemedicine.

I joined them as a founding engineer and later led the frontend team, driving the rebuild of the company’s core product from a scrappy WordPress setup to a robust, scalable React-based platform.

I worked across their entire product surface—e-commerce, health assessments, dashboards, and internal tooling—while closely collaborating with marketing and ops teams to launch campaigns, optimize SEO and performance, and build new features rapidly. My primary stack here was React, TypeScript, and Material UI, with a strong emphasis on user experience, developer velocity, and scalable design systems.

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